We believe in inspiring choices to create the life story you want to leave behind.

We are a small start-up with a big family feel, we are big on our values and believe in a healthy organisation. Challenging ourselves every day to be the best we can be for one another, so we can succeed together. As a team we stretch the coast of the UK to the coast of Italy where you’ll find some of the team. We work wherever we need to be and in whichever time zone, we know that communication is incredibly important and we are passionate about collaboration.

What we are doing and why

The huunuu pipedream has been around for many years and in July 2014 Co-Founders Clare and Steve Turner finally incorporated huunuu. It all started when Clare attended her first funeral at age 13, the funeral of her best friend’s father.

During the next 15 years there were several more funerals. Then, sadly, Clare was to attend the funeral of this same best friend’s Mother. At this time Clare considered herself to have six parents in total, a mother and father who were remarried, a mother and father in law, and yet her close friend had none!

At every funeral, each time the lack of understanding and communication, the family disagreements, the wake grumbles and giggles and the lack of choice made Clare think, there must be a better way.

Then in 2010 she lost her step-father to heart failure; she was present and tried to resuscitate him unsuccessfully. With yet more first-hand experience it was at this point she realised that the crucial conversations about how you live your life or commemorate your death need to happen at a different time.

And most recently, Clare’s mum Peggy sadly died in 2021. Peggy was a big part of the team and demonstrated to us all how to live life to the full. Her funeral and legacy was perfectly Peggy and helped us all understand that different ways to the norm are possible and to be celebrated.

Our society creates the taboo that death should be shrouded in mystery and sorrow and that we should do what the Victorians did…well not anymore.

In December 2015 the first tentative steps were taken to start the huunuu story. Along the way there have been many people who have challenged, supported and believed in us to get to this point.

That support and belief keeps us motivated. When it comes to dying, live a little, start talking and sharing with the people most important to you. 

Our Team


The bosses boss

Smiles and bubbles!


Content Chief

Exploring new ideas one custard cream at a time!


Sales & Events Manager

Be open, be curious, be human!


Chief Officer of Keeping the Ducks in line

It's all about puddings before main!

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